Provided by WSKG, New PBS KIDS TV Channel and Live Stream Will Support WSKG’s Mission to Reach Children with High-Quality Educational Content
Interactive Games Integration to Follow Initial Launch
Vestal, NY, January 16, 2017 – Today, WSKG announced that it will launch new, free localized 24/7 children’s services on February 1, 2017. Provided by WSKG, the free services include a new TV channel and live stream on digital platforms. The effort is WSKG’s latest initiative to support early learning in the community. WSKG will broadcast PBS KIDS shows 24 hours a day and offer a live stream, making it easy for children in our community to watch their favorite series during primetime and other after-school hours when viewing among families is high. Viewers will be able to watch the WSKG-branded live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, and tablets. Soon after launch, the live stream will be available on over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.
Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
“WSKG has been an integral part of the community for years, delivering content and services that parents trust and that move the needle in early learning,” said Greg Catlin, President & CEO of WSKG. “We are excited to build on the work we do every day for our region’s families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it the most.”
PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network. With its new 24/7 channel and digital offerings, WSKG will build on this reach and impact.